Krygina Box Vol.2
Campaign
The Krygina Box, Russia's pioneering cosmetic sample kit, initially stood out for its unique packaging, featuring scrapbooking elements, intricate designs and postal themes. In 2019, we decided to focus more on print design. However, in 2020, due to COVID, we had to streamline manufacturing to reduce costs and deal with limited printing house capacity during the pandemic. We emphasized graphic design instead. We also had to adapt our social media content strategy by incorporating collage and animation, as full-scale photo shoots were limited due to quarantine restrictions.
Stay Home
Stay at Home was one of the first Krygina boxes to be designed during the COVID era. This box is crafted to enhance the self-care routine and lift the spirits during homebound times.
Design was inspired by computer games character screens (like a dashboard). The design emphasized the importance of self-care during challenging times. We aimed to convey this message without losing a lightheartedness and a sense of humor.
Design was inspired by computer games character screens (like a dashboard). The design emphasized the importance of self-care during challenging times. We aimed to convey this message without losing a lightheartedness and a sense of humor.
Stay Home
Stay at Home was one of the first Krygina boxes to be designed during the COVID era. This box is crafted to enhance the self-care routine and lift the spirits during homebound times.
Design was inspired by computer games character screens (like a dashboard). The design emphasized the importance of self-care during challenging times. We aimed to convey this message without losing a lightheartedness and a sense of humor.
Design was inspired by computer games character screens (like a dashboard). The design emphasized the importance of self-care during challenging times. We aimed to convey this message without losing a lightheartedness and a sense of humor.
Asia
Krygina Box Asia is a collection of cosmetic products from Asian brands. We added a touch of good luck to the package with the adorable Maneki-neko, a beloved Japanese symbol. We made collages with minimalist patterns to represent all project's participants on social networks. To promote a special offer, we designed a banner featuring a cartoon version of Hokusai's classic "The Great Wave off Kanagawa."
Asia
Krygina Box Asia is a collection of cosmetic products from Asian brands. We added a touch of good luck to the package with the adorable Maneki-neko, a beloved Japanese symbol. We made collages with minimalist patterns to represent all project's participants on social networks. To promote a special offer, we designed a banner featuring a cartoon version of Hokusai's classic "The Great Wave off Kanagawa."
Favorites
Krygina Box Favorites is always a collection of our most-loved products from the past year. This one was launched on the occasion of project founder Elena Krygina's birthday. Since past releases have always included a couple of themed postage stamps, often featuring Elena's images, we decided to compile them into a sort of art gallery. This concept was extended to the product photoshoot, where cosmetic items were framed to accentuate their significance.
Favorites
Krygina Box Favorites is always a collection of our most-loved products from the past year. This one was launched on the occasion of project founder Elena Krygina 's birthday. Since past releases have always included a couple of themed postage stamps, often featuring Elena's images, we decided to compile them into a sort of art gallery. This concept was extended to the product photoshoot, where cosmetic items were framed to accentuate their significance.
Makeup & Perfume
For Krygina Box Makeup & Perfume we added a dash of luxury with golden embossing, keeping the packaging simple yet chic. We also created animated illustrations for social media, showcasing the project's participants.
Makeup & Perfume
For Krygina Box Makeup & Perfume we added a dash of luxury with golden embossing, keeping the packaging simple yet chic. We also created animated illustrations for social media, showcasing the project's participants.
Russia
Krygina Box Russia is a special edition, dedicated to the Russian cosmetic brands. This time we teamed up with the Zhostovo Factory of Decorative Painting, known for preserving the traditions of an old Russian folk handicraft of painting on metal trays. Together with the factory's main artist, Mikhail Lebedev, we crafted a box featuring their iconic floral patterns.
Russia
Krygina Box Russia is a special edition, dedicated to the Russian cosmetic brands. This time we teamed up with the Zhostovo Factory of Decorative Painting, known for preserving the traditions of an old Russian folk handicraft of painting on metal trays. Together with the factory's main artist, Mikhail Lebedev, we crafted a box featuring their iconic floral patterns.
Clarins
This Krygina Box is a collaboration with the Clarins brand, showcasing a collection of their top hits and latest releases. In keeping with the brand's identity, we adhered to the color scheme and used key visuals from their new advertising campaign.
Clarins
This Krygina Box is a collaboration with the Clarins brand, showcasing a collection of their top hits and latest releases. In keeping with the brand's identity, we adhered to the color scheme and used key visuals from their new advertising campaign.
Masks
For Krygina Box Masks we settled on a two-layer design. The bottom layer featured matte paper with printed abstract colorful spots. On the top layer, there's see-through tracing paper showing off face outlines and the box name. The layers add a touch of intrigue making the whole unboxing experience something special.
Masks
For Krygina Box Masks we settled on a two-layer design. The bottom layer featured matte paper with printed abstract colorful spots. On the top layer, there's see-through tracing paper showing off face outlines and the box name. The layers add a touch of intrigue making the whole unboxing experience something special.
Forever Young
Krygina Box Forever Young showcased products with anti-aging effects. Our goal was to steer clear of a literal take on age and create an elegant and refined packaging. We opted for a floral collage and an elegant silver embossed inscription. This floral concept seamlessly extended into our social media content, creating a cohesive and visually pleasing narrative.
Forever Young
Krygina Box Forever Young showcased products with anti-aging effects. Our goal was to steer clear of a literal take on age and create an elegant and refined packaging. We opted for a floral collage and an elegant silver embossed inscription. This floral concept seamlessly extended into our social media content, creating a cohesive and visually pleasing narrative.
Happy New Year
For Krygina Box Happy New Year we aimed for maximum shimmer and festivity. So we chose glossy cardboard and used debossing. Then we selectively applied golden paint and varnish to create a tactile experience. So we achieved the most shimmering effect and the box looked like a box of chocolates and a Christmas toy at the same time — just what you need for the New Year's holidays.
Forever Young
For Krygina Box Happy New Year we aimed for maximum shimmer and festivity. So we chose glossy cardboard and used debossing. Then we selectively applied golden paint and varnish to create a tactile experience. So we achieved the most shimmering effect and the box looked like a box of chocolates and a Christmas toy at the same time — just what you need for the New Year's holidays.
Vichy
This collaboration introduces the Krygina Box in partnership with the renowned Vichy brand, featuring a selection of their popular hits and novelties. The release highlighted moisturizing and refreshing products. So for the packaging design, we settled on an image of mountain silhouettes in varying shades of blue to convey a sense of freshness. An additional shaped cut-out layer had a mountain silhouette, adding an extra dimension to the package design.
Vichy
This collaboration introduces the Krygina Box in partnership with the renowned Vichy brand, featuring a selection of their popular hits and novelties. The release highlighted moisturizing and refreshing products. So for the packaging design, we settled on an image of mountain silhouettes in varying shades of blue to convey a sense of freshness. An additional shaped cut-out layer had a mountain silhouette, adding an extra dimension to the package design.
Art Director
Maria Kaner
Design+Illustration
Daria Borzikova
Maria Kaner
Natasha Moliboga
Maria Kaner
Natasha Moliboga
Animation
Daria Borzikova
Nastya Chernukha
Maria Kaner
Natasha Moliboga
Nastya Chernukha
Maria Kaner
Natasha Moliboga
Photography
Anastasia Berezhinskaya
Ilya Kaner
Maria Kaner
Ilya Kaner
Maria Kaner