Stop Motion Clips
The Multipurpose Pigmented Concrete Video Campaign is a project that showcases the versatility and application of the brand's flagship product through the use of stop-motion videos.

The product can be applied to various parts of the body, including the eyes, lips, cheeks, eyebrows, and body, and the videos demonstrate these applications in a unique and engaging way. The videos were created for a looped demonstration at the brand's store corners and in the reception area, as well as for social media marketing content.
Stop-motion can be time-consuming and requires patience, precision, and attention to detail. Each frame must be carefully planned and executed, and the process can take a considerable amount of time. In this project, each video comprises approximately 280 frames captured during a one-and-a-half-hour photo shoot. During the process, the model remains still while the makeup artist applies the makeup, and photographer takes a shot. No retouching or corrections are made.

The makeup artist's professionalism and precision are crucial in applying the makeup, as there is no room for error, and the model's skill and perseverance are equally important as they must remain still for 1.5 to 2 hours. The frames are then compiled into a single sequence to form the commercial.

Art director
Maria Kaner
Mary Kocinyan
Makeup Artist
Polina Vazhenina