Metallized
Ivory + Champagne
Ivory + Champagne
Campaign
Our team was tasked with creating an advertising campaign for the latest color addition to the "Metallized" makeup line by Krygina Cosmetics, Metallized Black Silk. Our goal was to bring this new color to life and showcase its beauty, versatility and unique properties.
Блок про предметку. Our promotion included exclusive sets featuring Concrete Holly and other brand products, showcasing the versatility of the product in creating unique looks. We created makeup and still life photos, collages for the product card, and step-by-step tutorials to showcase the product and its features. We promoted the new makeup product across multiple channels, including social media, websites, and print materials.
Блок про предметку. Our promotion included exclusive sets featuring Concrete Holly and other brand products, showcasing the versatility of the product in creating unique looks. We created makeup and still life photos, collages for the product card, and step-by-step tutorials to showcase the product and its features. We promoted the new makeup product across multiple channels, including social media, websites, and print materials.
Блок про кожу
Вместе с «Конкритом» в линейке Krygina Cosmetics представлены сияющие пигменты Metallized и блёстки Sparkles. Их, как и другие продукты бренда, можно смешивать, экспериментировать и создавать бесконечное количество оттенков и текстур. Получается маленькая домашняя косметическая лаборатория.
Our promotion included exclusive sets featuring Concrete Holly and other brand products, showcasing the versatility of the product in creating unique looks. We created makeup and still life photos, collages for the product card, and step-by-step tutorials to showcase the product and its features. We promoted the new makeup product across multiple channels, including social media, websites, and print materials.
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More Backstages
Due to the COVID-19 pandemic, we faced the challenge of conducting a photoshoot without access to a professional studio or the ability to shoot outdoors. To overcome this obstacle, we developed a creative solution and conducted the shoot entirely from our homes using improvised tools.
Metallized
Ivory + Champagne
Ivory + Champagne
Campaign
Our team was tasked with creating an advertising campaign for the latest color addition to the "Metallized" makeup line by Krygina Cosmetics, Metallized Black Silk. Our goal was to bring this new color to life and showcase its beauty, versatility and unique properties.
Art director
Maria Kaner
Design
Daria Borzikova
Photography
Ilya Kaner
Сopywriter
Anna Dvoretskaya
Produser
Mary Kocinyan
Makeup Artists
Elena Krygina
Hairstylist
Elena Gerasimova