Metallized
Ivory + Champagne
Ivory + Champagne
Campaign
My team and I conceptualized and crafted an advertising campaign for the launch of Metallized Ivory and Metallized Champagne, two shades of the crumbly pigment, Metallized. We came up with a memorable slogan "Hello, light", which is in tune with the word "Highlighter" (and this is the main function of the new product) and rhymes not only in English, but also in Russian (Privet Svet!).
The focus of the beauty photoshoot was to showcase the properties of Metallized, to emphasize the glow and luminosity of the skin and demonstrate how our product enhances this effect. It was very important to show the natural beauty of the skin, and how the product can make it shine and create radiance.
We have developed a range of marketing materials both in print and online. In addition, we have created special kits that are perfect for creating a natural summer look and a flawless and glowing complexion.
Backstage
Art director
Maria Kaner
Photography
Design
Daria Borzikova
Video
Anastasia Berezhinskaya
Сopywriter
Anna Dvoretskaya
Produser
Mary Kocinyan
Makeup Artists
Elena Krygina
Hairstylist
Elena Gerasimova