Brand identity framework and packaging design for a beauty line Elena Krygina, a famous beauty blogger. This brand's products are designed to simplify the work of a makeup artist and to make it more enjoyable. The brand produces disposable brushes for eyebrows and eyelashes, makeup patches, hypoallergenic false eyelashes and much more. Bright colored boxes are easy to find in the makeup artist's case, the packaging is reusable, and suitable for further storage of accessories.