Concrete Dusty Rose
Concrete Dusty Rose is a new color in the line of flagship products of the Krygina Cosmetics brand. The concept behind the Concrete Dusty Rose campaign was to break away from the traditional norms of beauty advertising and embrace a more sensual and empowering approach.

The visuals of the Concrete Dusty Rose advertising campaign, conveyed the idea of celebrating self-pleasure and the joys of savoring the finer things in life. The launch of the Concrete Dusty Rose pigment took place during the autumn season, and the use of soft, muted colors, such as Dusty Rose, added to the overall mood and aesthetic of the campaign.
The main idea behind the launch was to encourage individuals to embrace their natural beauty and to treat themselves to the simple pleasures of life, using Concrete Dusty Rose as a tool for self-expression and indulgence. At the same time, we wanted to challenge traditional beauty advertising norms and push the boundaries of what is considered socially acceptable.
The advertising campaign included a collaboration with an intimate boutique FAQ and a fashion brand So Easy with its line of accessories and sleepwear. It was a bold and strategic move that added an extra layer of allure to the campaign and helped to broaden the reach and appeal of of the product.
Art director Maria Kaner
Photorgaphy Ilya Kaner
Design Daria Borzikova
Producer Mary Kocinyan