Maria Kaner
Graphic Designer and Art Director
I'm a designer and art director with almost 10 years of experience in the beauty industry. The brand I worked for, Krygina, had a diverse portfolio, including its own cosmetic brands, an online cosmetics store, a monthly subscription sample kit, a beauty salon, and event management. As an in-house graphic designer and art director, I had various responsibilities across different projects.
My main job was to oversee the design of all our beauty campaigns and marketing content, from the initial concept to directing photo and film shoots, as well as managing retouching and layout processes. Also a large part of my job involved creating concepts and designs for cosmetic product identities and packaging.
On top of our own projects, I had the opportunity to collaborate with teams from some of the world's leading cosmetics brands. It was a great chance to learn about industry best practices and trends, which I could then use in our own work.
My main job was to oversee the design of all our beauty campaigns and marketing content, from the initial concept to directing photo and film shoots, as well as managing retouching and layout processes. Also a large part of my job involved creating concepts and designs for cosmetic product identities and packaging.
On top of our own projects, I had the opportunity to collaborate with teams from some of the world's leading cosmetics brands. It was a great chance to learn about industry best practices and trends, which I could then use in our own work.
Freelance | 2022 ‒ Present
Art director | Krygina holding | 2016 ‒ 2022
Senior designer | Krygina | 2014 ‒ 2016
Lead Graphic Designer | Videografica Animation Studio | 2014 ‒ 2015
Graphic Designer | AST Publisher | 2011 ‒ 2012
- Book Design;
- Social media advertising campaign design;
- Packaging design;
- Art direction for photo shoots.
Art director | Krygina holding | 2016 ‒ 2022
- Generating ideas and creative concepts and supervising their realization;
- Building and maintaining an integral visual system for all company projects;
- Development of key visuals;
- Development of creative concepts for advertising — from small advertising placements to advertising campaigns;
- Supervising shooting, production, post-production and other creative processes;
- Leading a creative team including designers, photographers, video content creators, retouchers, producers, copywriters, etc.;
- Assigning tasks and quality control of the result;
- Supporting and developing the creative team, training and mentoring. Creation and maintenance of team spirit.
Senior designer | Krygina | 2014 ‒ 2016
- Development and maintenance of corporate identity and visual concept for the company's projects — cosmetics brands, beauty events, beauty studio and online store;
- Packaging design from concept to final product;
- Visual concept design for social media marketing campaigns;
- Design for banners, illustrations, and multi-page publications. Animation and video editing as well.
- Photography and retouching;
- Book design;
- Managing a team of designers;
- Supervision of outsourcers.
Lead Graphic Designer | Videografica Animation Studio | 2014 ‒ 2015
- Creation of key visuals for an animated commercial;
- Design titles and credits for video projects and animation commercials;
- Presentation and pitch deck design.
Graphic Designer | AST Publisher | 2011 ‒ 2012
- Design of book layouts and promotional materials.
Team management and digital product creation
British Higher School of Art and Design
Typography
Typomania School / T24
Graphic design
British Higher School of Art and Design
Book Publishing
Moscow State University of Printing Arts
British Higher School of Art and Design
Typography
Typomania School / T24
Graphic design
British Higher School of Art and Design
Book Publishing
Moscow State University of Printing Arts
Tools:
Languages:
- ADOBE: Id/Ai/Ph/Pr/Ae
- Figma
- Tilda
- Notion
Languages:
- Russian C2
- English C1
- French A2
- Hebrew A2
Instagram blog with my photo project of designer vinyl toys @mariakaner
Interview with me and my partner Ilya Kaner in Projector magazine.
Telegram blog (rus) about Movie Title Design @unskippableworld
Interview with me and my partner Ilya Kaner in Projector magazine.
Telegram blog (rus) about Movie Title Design @unskippableworld
Telegram: @mariakaner
Whatsapp: +972 54 828 3506
Mail: mkaner.design@gmail.com
Portfolio: www.mariakaner.com
Whatsapp: +972 54 828 3506
Mail: mkaner.design@gmail.com
Portfolio: www.mariakaner.com